{"product_id":"soft-launch-hard-merch-101-build-a-brand","title":"Soft Launch, Hard Merch: 101 Build a Brand","description":"\u003cp data-start=\"207\" data-end=\"333\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"207\" data-end=\"333\"\u003e\u003cstrong data-start=\"220\" data-end=\"247\"\u003eSOFT LAUNCH, HARD MERCH \u003c\/strong\u003e\u003cbr data-start=\"247\" data-end=\"250\"\u003ethe thrash happy guide to starting your streetwear brand (without losing your mind)\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"546\"\u003e\u003cstrong data-start=\"335\" data-end=\"358\"\u003ewhat's this all about:\u003c\/strong\u003e\u003cbr data-start=\"358\" data-end=\"361\"\u003eyou don’t need a design degree or a warehouse. just wifi, a few chaotic ideas, and this digital guide.\u003cbr data-start=\"463\" data-end=\"466\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"546\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003e\u003cstrong\u003equick story\u003c\/strong\u003e: i almost gave up on my brand after spending $800 on blanks and getting 2 sales.\u003c\/span\u003e\u003cspan\u003enot because the idea sucked but because i didn’t know how to price, promote, or plan a launch. \u003c\/span\u003e\u003cspan\u003ethat’s why i made this. \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eit’s not a “how to.” it’s a “how i did it anyway\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"548\" data-end=\"853\"\u003e\u003cstrong data-start=\"548\" data-end=\"569\"\u003ewhats inside:\u003c\/strong\u003e\u003cbr data-start=\"569\" data-end=\"572\"\u003e✔️ the exact steps to start your brand from zero\u003cbr data-start=\"620\" data-end=\"623\"\u003e✔️ budgeting, pricing \u0026amp; launch strategy\u003cbr data-start=\"669\" data-end=\"672\"\u003e✔️ design prep, print tips, legal stuff (without the lawyer voice)\u003cbr data-start=\"738\" data-end=\"741\"\u003e✔️ the real tea from someone who’s done it the hard way\u003cbr data-start=\"807\" data-end=\"810\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Thrash Happy","offers":[{"title":"Default Title","offer_id":42481548787774,"sku":"sku-51617519960367","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/6169\/1198\/files\/southlaunchhardmerch.png?v=1770656263","url":"https:\/\/sjb-diamond-elites.myshopify.com\/zh\/products\/soft-launch-hard-merch-101-build-a-brand","provider":"SJB-DIAMOND ELITES","version":"1.0","type":"link"}