EXCLUSIVE REDS: Daring and delight - Color Ultime’s various shades of red hair color suit any complexion and complement big-volume hairstyles for glamorous looks | SHOW STOPPING SHINE: Infused with Diamond Brilliance serum, this hair color for women delivers color results with luminous shine | HAIR DYE: Formulated with a special UV filter, color Ultime's hair color kit provides additional protection | FADE RESISTANT VIBRANCY: With our rich red shades, this vibrant permanent hair dye color gives up to 10 weeks of show-stopping color intensity - even on gray.